Meet Squish ❤️
Squish’s Story
Squish wasn’t made to be perfect.
He was made to be real.
Born from that quiet voice inside us, the one that still believes we can do better, even when we feel stuck, Squish is here to remind you: progress matters more than perfection.
He started as a doodle in a notebook.
Then became a spreadsheet.
Now, he’s a soft voice of reason, reflection, and “you’ve got this,” wrapped in a Google Sheet, a plushie, and one day, an app.
Squish helps you take action, not through guilt or grind, but by showing up with compassion, clarity, and systems that actually work.
The Mission
To help ambitious people overcome inaction and follow through on what truly matters, step by step, day by day.
We do this by blending structure (like habits and planning) with emotional intelligence (like reflection and self-trust). Squish is the accountability buddy who doesn’t yell, but does tell the truth.
Our tools are honest.
Our tone is calm.
Our philosophy? Growth is messy. Do it anyway.
Why Squish Exists
Because people like us, driven, thoughtful, ambitious, still get stuck.
We overthink. We burn out. We hide behind planning without doing.
Squish gives us a safe space to try again, gently.
He’s not just a character.
He’s a mirror. A guide. A quiet kind of courage.
What’s Next
More tools. A coaching app. A real-life Squish plushie.
But most importantly, a growing movement of people who show up for themselves, one decision at a time.
You don’t have to go it alone.
Let Squish walk with you.